We turn training into readiness.
Second Nature builds AI role-play that lets teams rehearse the conversations that matter — so people walk into real calls already practiced, and leaders get objective proof of who's ready.
Confidence is built before the call, not during it
Traditional training tells people what to do, then sends them into high-stakes conversations to figure out the how on the fly. We flip that — giving everyone unlimited reps against realistic AI personas, scored the same way every time, until competence becomes second nature.
Founded in 2019 by Ariel Hitron and Alon Shalita, Second Nature now helps sales, support, and learning teams around the world practice, measure, and improve the skills that move their business.
- Ariel HitronCo-founder & CEO
- Alon ShalitaCo-founder & CTO
- Founded
- 2019
- Funding stage
- Series B
- Languages supported
- 27+
The principles behind the product
Six ideas shape what we build, how we sell, and how we work together.
Readiness over activity
Hours logged in an LMS don't close deals. We measure whether someone can actually have the conversation — and build everything backward from that.
Practice beats theory
Skill comes from reps, not slides. We give people a safe place to fail, again and again, until the right move becomes second nature.
Evidence, not gut feel
Every session is scored consistently and objectively, so managers coach from data and learners see exactly where they stand.
Built for every team
Sales, support, and L&D, in 27+ languages. Great training shouldn't depend on which office you sit in or which language you speak.
Trust by default
Enterprise-grade security and privacy aren't a tier — they're the baseline. Customers trust us with their people and their data.
Ship, learn, repeat
We'd rather put something real in front of customers and learn fast than polish in private. Momentum compounds.
AI sales training that delivers results
- More deals closed
- More deals closed0%
- Less onboarding time
- Less onboarding time0%
- More sales proficiency
- More sales proficiency0%
- More bottom-line sales
- More bottom-line sales0%
Ready when you are
Get started today.
Your reps walk into calls tomorrow — the only question is whether they’ve practiced first. See it live, or watch the demo.